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Genuine communication is the anecdote to iBuying
The Agency founder Mauricio Umansky believes that art of genuine communication is dying, and it's up to real estate agents to keep it alive or lose ground to disruptive real estate tech companies pushing things like iBuying.
How to build a track record by knocking on doors
When luxury agents David Parnes and James Harris wanted to get into real estate years ago, they didn't have a track record, contacts or anything else that agents typically need to succeed. So they hit the pavement. Here's how that lead to success.
Smart-home tech for agents: Aeotec Sensors
In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. Tune in, so that when your clients ask, you’ll be the expert. This week, Aeotec Sensors.
Video marketing, staging matter more than ever for luxury listings
At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said that video marketing is a "requirement" these days, and her co-panelists said that staging is a top priority to create an emotional impact with buyers.
Report: Trump tweaked real estate figures to get smaller tax bill - The Mercury News
Report: Trump tweaked real estate figures to get smaller tax bill The Mercury News
A Chance to Help Is a Gift in Itself
Note: A few weeks ago (at press time), I had an experience I won’t ever forget, and I posted about it on social media. The response from the real estate community has been overwhelming and humbling. It reminded me what type of individuals we have in our space—kind, caring, empathetic and always ready to help. Here’s a shortened version of the story I shared:
Green Principles Being Baked Into Every Aspect of Real Estate as the Tide Continues to Turn
Introducing the 2019 EverGreen Award Winners
The Green REsource Council’s EverGreen Award, presented at the National Association of REALTORS® (NAR) annual convention, honors those real estate professionals who have dedicated themselves to sustainable business practices and a green life- and workstyle. In addition to possessing NAR’s Green Designation, EverGreen Award winners are recognized for performing exemplary acts in regard to green practices.
Agents should strive for authenticity in social media
"It’s really important to present yourself and your personality," Jon Krabbe, founder of digital marketing firm Agent Image, said Wednesday morning during Inman Luxury Connect in Beverly Hills. "They can tell if it's authentic."
3 things Justin Bieber did wrong that a Realtor would nail
Beverly Hills agent Jade Mills highlights the many reasons that Justin Bieber's bid to sell his home on Instagram is doomed to fail.
What’s the key to ending chronic homelessness? Better data
According to Community Solutions, the key to ending chronic homelessness is real-time data aggregation and tracking that enables communities to make smart, quick decisions. The nonprofit's Built for Zero program helps local agencies transform their databases from statistical wastelands to a treasure trove of rich, by-name data.
Data, honesty key to giving sellers realistic expectations: Gary Gold
Today's sellers may have done their own research and come up with their own prices, so it's up to agents to manage expectations and gently deliver reality.
It’s getting even harder for African American families to afford homes
The typical African American family could afford just 25 percent of the homes for sale last year, down from 39 percent in 2012, according to a new Redfin study.
How to modernize the MLS
New companies are using a combination of money, technology and data to deliver consumers an experience that is efficient, certain and convenient. And the clash between old and new is creating tribalism amongst players vying for the top of the heap. Not surprisingly, the MLS finds itself squarely in the middle.
The luxury market ‘is doing just fine’ — even amid shrinkage
Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance.
Curious about feng shui? Juwai executive shares the basics
Although feng shui is more than 3,000 years old, some Westerners are still mystified by the practice. Juwai exec Georg Chmiel shares what you need to know.
